Caleb Dunne is a self-proclaimed slacker. He isn't motivated to so much of anything, but yet he still is blamed for the construction accident that brought the new school gym tumbling to the ground. When his girlfriend Vicky convinces him to join a new school club, centered around the bestselling book Rule of Won which focuses on positive thinking, he does so reluctantly just to please Vicky, but then because it might be a chance to get everyone's mind off of him. But as the club grows in size and popularity, some of the ideas are quickly becoming twisted into something cult-like Caleb can't agree with—and when it becomes harmful to the people around him, Slacker Caleb is motivated to do something about it.
Stefan Petrucha's Rule of Won is humorous (in an ironic and almost dark sort of way), fascinating, and quite thoughtful. Petrucha's Rule of One cult is just believable enough to be realistic, but at the same time its less convincing undertones are enough to keep readers on Caleb's side and understand the effects of peer pressure and a persuasive leader. Caleb is a very well formed character, from his actions to his responses to the Rule of Won cult, and his humor and witty line of thinking counteract the novel's more serious moments appropriately. Petrucha's message is clear, but not in a patronizing or overly preach-y way, and his candid and surprising style make it easy to fall right in to The Rule of Won, a must read for the forward-thinking teen.